Learning & Culture

Your organisation is growing.
The old way of working doesn’t fit anymore.

Sometimes the question starts with HR-processes that don’t exist yet, structures that need rethinking, or a culture that’s drifting from its values. Sometimes it starts with a leader who needs a thinking partner as the organisation around them changes. Either way, this work tends to go deeper than expected. It’s usually where real progress happens.

HR & People practices

For founders and organisations without a strategic HR partner.

You have someone handling the operational side, or you’re doing it yourself. What’s missing is a partner who can think with you about the bigger picture: what kind of organisation do you want to be, and what practices, roles and agreements make that real? I help you design what doesn’t exist yet: from HR processes and role descriptions to employee handbooks and people strategies.

Learning & culture development

For organisations navigating growth, cultural change or a new way of working together.

Culture doesn’t change through a policy document or a one-off training. It changes when people have shared language, real practice and structures that support new behaviour. I design and facilitate learning experiences, build internal training programmes and help teams develop the practices that make values visible in daily work.

Strategic sparring

For P&C leads and founders navigating complexity. 

You’re not looking for someone to take things off your plate – you need a thinking partner with real experience in innovative, self-organising and people-centred organisations. We meet regularly to work through what’s moving: people questions, culture challenges, leadership decisions. Practical and grounded, with an eye for both the system and the people in it.

This fits when

  • Your organisation is scaling and the informal culture isn’t holding anymore
  • You want to build something that your people can carry forward themselves
  • You have an HR or people challenge that needs both strategic thinking and hands-on design
  • You’re working with self management principles, Holacracy or your own form of collaboration and need someone who knows the territory

Let’s talk about what you’re building

With 20+ years of experience working with founders, leaders and organisations in transition — at the intersection of HR, learning and self-organisation. I work best where the human side and the organisational side are impossible to separate.

What Others Say

Annemieke ensured continuity and stability, while guiding our search for a People and Culture lead and coaching our leadership team with great sensitivity and impact. She has a unique ability to sense what is truly needed, without losing sight of the original assignment.

Philip, Partner & design lead

Annemieke is open, honest and has a great feel for the human side of organizations, as well as the developmental needs of people and teams. She helped us take the next step beyond Holacracy and organizing the responsibility for HR (a term that she secretly dislikes) in a different way within our team. She has made her own role superfluous, though to me she still feels included: happy to know she is just one phone-call away when we need support. In her role as a coach, she challenges my thinking and puts me to work, in a good way. I look back on our sessions with great pleasure.

Nils van den Broek, Founder Valsplat, Happy Labs

Thanks to our coaching and strategy sessions, I experience more calm and confidence in daily strategic decisions. Our scale up phase unfolded faster than we anticipated. Choices where clear and easier to navigate, as we’d already worked through most of the scenarios together.

Olivier, CEO and founder

I have been working with Annemieke for more than five years. We don’t talk to each other every day, but when we do work together, it always feels intimate from the get go. Maybe that’s because Annemieke listens so well and is just that personally connected to her work. Either way, she brings great quality – which creates a collaboration that always goes a little deeper than usual.

Annemieke is my first line of support when it comes to HR issues in the context of self-organization. There are plenty of people out there who have ideas about this, and very few who have actually worked and lived in organizations like this their whole working lives – for whom it is actually totally normal. That makes Annemieke one of the few coaches I regularly recommend to my own customers.

Diederick Janse, co-founder & Holacracy Master Coach @ Energized.org